The lawsuit reads: “Social casinos are so lucrative because they mix the addictive aspects of traditional slot machines with the power of Amazon to leverage big data and social network pressures to identify, target and exploit consumers prone to addictive behaviours. It estimates that $6bn was bet on social casinos in 2020 and states that Amazon takes 30 per cent of each wager. The complaint names 34 social casino brands, including Big Fish Casino, Jackpot Party, Monopoly Slots, Lotsa Slots, Black Diamond Casino and Quick Hit Slots. It wants Amazon to stop allowing social casino games and to return any money “illegally” gained to consumers. It claims that Amazon is aware of the games’ controversial status but allows them to be downloaded. The lawsuit claims that social casino games are “highly addictive” and “extraordinarily profitable”. The games in question do not offer real-money prizes, but allow players to purchase virtual chips. US.- A class-action lawsuit has been launched against Amazon accusing the online retail giant of profiting from free-to-play social casino games. A class action complaint has been launched over Amazon’s offering of free-to-play games.